The expression “if you build it, they will come” does not apply to websites or blog posts. I often hear from frustrated business owners and bloggers that after creating the most beautiful blog and writing compelling, helpful blog posts, their blog doesn’t get many visitors. They struggle to drive traffic to their blog which can […]

Clubhouse is one of the newest social media platforms that is considered a game changer in social media marketing. While you may have heard of it, many people aren’t quite sure how Clubhouse works, how to join or whether the new app is worthwhile. So, exactly what is Clubhouse? Clubhouse is a social networking app […]

As a digital marketing specialist, I’ve been helping clients launch new products, services, collections, courses, downloadable content, and more. No matter which industry or what they are launching, the one thing they all have in common is the need for an effective launch strategy! Here are 8 ways to create a buzz around your launch […]

I’m so excited to introduce a new interview series called “How I grew my brand” featuring business owners, bloggers and fellow digital marketers sharing how they reached a wider audience and grew their community or customer base to build a successful brand. You can expect to get insights on which digital marketing strategies worked for […]

I talk to a lot of business owners and one thing that comes up regularly is that they don’t know where to start when it comes to marketing! They’re feeling overwhelmed and distracted by all the platforms and ways to market themselves that they end up trying to do it all and spreading themselves too […]

Do you have a ton of traffic heading to your site, but it drops off on your product pages or during checkout? I often say that websites don’t necessarily have a traffic problem, but a conversion problem! Your product pages should convince customers to add products to their cart, using strategies to increase trust, urgency, […]