Clubhouse is one of the newest social media platforms that is considered a game changer in social media marketing. While you may have heard of it, many people aren’t quite sure how Clubhouse works, how to join or whether the new app is worthwhile.

So, exactly what is Clubhouse?

Clubhouse is a social networking app that allows you to connect and engage directly with those inside (and outside) of your niche or industry. Clubhouse is self-described as a “drop-in audio chat” where people from all over the world can “talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.”

It’s essentially a networking platform that mimics a house party (or clubhouse!) with various rooms where you can join conversions with people from everywhere with different backgrounds and expertise. You can either listen to topics being discussed or you can jump in and add your two cents.

Oftentimes, these rooms focus on a specific topic and can be structured in various ways like a panel discussion, Q&As, general networking, podcast style live streaming, community -building events and more.

How does Clubhouse work?

So far, Clubhouse is an invite only app where a member has to invite you to join. Or you can secure your username and join the waitlist for when the app begins allowing more people to join. The exclusivity of Clubhouse app has definitely added to the buzz and has been a preferred app by many successful entrepreneurs and celebrities.

Rooms can be open or private with topics of conversations ranging from finances, poetry, music to business, wellness, and more! All conversations that happen in Clubhouse are live and in real time with one big rule… whatever happens in Clubhouse, stays in Clubhouse. Conversations are not saved and do not leave the app. While this may change, this feature increases the sense of urgency to not miss out and increases engagement.

If you do get an invitation to join Clubhouse app, you can invite one other user to join. You can scroll to see upcoming discussions from people you know, colleagues or even celebrities. Your Clubhouse bio should include your areas of expertise or interests where you can add value to conversations. Be sure to include a link to your Instagram account and include any other relevant information.

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What makes Clubhouse different or interesting for businesses or influencers?

There are so many ways to use Clubhouse as a business owner, blogger or marketer. Here are some of the reasons Clubhouse is a unique social media app:

• The opportunity to share valuable information and expertise.
• There’s a focus on quality conversations and content instead of product centric marketing.
• Being able to network, connect and put a voice to people instead of through traditional “DMs” on.
• Exposure to a diverse group of people who may never have discovered you or your brand.
• Tap into knowledge and advice from peers or mentors.
• Access to celebrities, influencers, other brands and those you admire.
• With a focus on real-time audio chats, producing visual content is not required therefore reducing the threshold to participate.

Clubhouse app is a game changer and I can’t wait to share more as the app becomes more widely used. If you have any questions, shoot me a DM over on Instagram.